Crisis communications and crisis management are terms often used in the corporate world but rarely understood. In the era of social media, crisis is compounded by the entry of a loud and often powerful player, the public. “We have a problem” is the first book written in Asia about contemporary corporate crisis. The title is as much a declaration of crisis as the book is a collective wisdom of solutions to unfortunate yet common events that happen to big and small businesses. The book uses five local and five foreign case studies to illustrate crisis communications and management at its worst and at its best.
Woon Tai Ho
Tai Ho brings with him a deep knowledge of traditional and digital media with first-hand media and marketing experience working across Asia, principally Southeast Asia, India and China. He is highly sought after for developing brand positioning and brand values, as well as designing media and marketing plans.... Read More
Keith is a seasoned B2B/B2C marketer, strategist and trainer in the FMCG, Retail, Technology and F&B industries. Having vast experience in the digital space, Keith has developed and led digital execution and strategy for marketing campaigns with brands like Microsoft and Mediacorp... Read More
Bringing more than 35 years of experience in print, broadcast and digital journalism to the company. As one of Singapore’s most well-known media personalities, Balji has provided communications advisory services to both public and private sector organisations in Singapore, including the Ministry of Home Affairs, Public Utilities Board, Nanyang Technological University, UniSIM, National Environment Agency, Work Development Authority, National Heritage Board and Sinda.... Read More
Eugene is a versatile lawyer with more than 18 years of legal experience across all areas of legal work, including dispute resolution, commercial transactions, in-house legal operations and government & regulatory affairs.... Read More